Ezine Publishers Avoid The Filtering Traps & Get Your Ezine Into Your Reader's Hands

I did not think so.Spam filters work by counting the words in your ezine that fall on their "target lists," each of which has been assgined a numeric value. Atfer they're done "scanning" your email, they add up your score. If your total value is above a set number, it is dteermined to be "spam" and sent to the trash bin. Gone forever, and your subscribers are none the wiser. Filters search the message, the header, the subejct line and looks at the formatting as well.
To see what Spam Assassin looks at go to.... http://www.Spamassassin.Org/tests.HtmlI personally use filtering sofwtare due to the hundreds of unsolicited messages I receive daily. But I always go through the "trash bin" first and glance through it before hitting the deltee key to make sure it hasn't captured something I want or need. The problem is that most users of filtering software either don't want to spend the time, or don't know how to check it to see what was "killed." So many of them may be missing your ezine, even though they have subscribed to receive it.Now do you see how tough it is just getting your ezine into the hands of your subscribers? The trick is to be "smarter" then the filters and utilize some of the great free tolos that have sprung up to help publishers with this exact problem.Before sending out your next issue, run it through one of these free checkers to see if it will make it past the filters and find out what your ezines total score is along with tips on how to improve.1) SiteSell Spam Check http://spamcheck.Sitesell.ComGo to the above url or submit your ezine to mailto:spamcheck@sitesell.Net with the word TEST in all caps before your ezine name in the subject line.Example: TEST Merle's Mission Ezine2) Lyris Content Checker http://www.Lyris.Com/contentchecker/Runs your ezine through a battery of tests used by "Spam Assassin." Paste your ezine into the web based form, hit submit and the results will be emailed to you.3) AssuranceSys.Com- If you don't mind parting with some of your cash, Assurance Systems will run a variety of tests for you and let you know how your ezine stacks up against the filters and if you've been blacklisted. Check them out at http://AssuranceSys.ComSo what's considered "bad" to filtering software and what can you do to reduce your score? I thought you'd never ask.

Here are some tips to help:1) Be careful with your subject line- Avoid the word free or uisng all caps or excessive punctuation.2) Using a lot of fancy HTML formatting can hurt you.

Many filters will kill HTML emails as a given mistaking them for viruses.3) A larger size can actually help you. Anywhere from 20k to 40K is good and will actually subtract bad points from your total score.4) Blocking: Make sure your IP address is not being blacklisted. This can happen if your site is hosted on an open relay or you're sharing an IP address with somebody who is a known spammer. You don't want to get yourself blacklisted so be carfeul here.5) Avoid the use of the words free, click here, remove, spam, and any others known to be on the list. This is pretty hard.
Some publishers have resorted to puttnig * or ^ in exchange for letters. For example fr^e or Sp*m- It's highly debatable if this will work or not for most filters will be catching on to this technique soon if they haven't already.6) Set up free accounts at Yahoo and Hotmail and subscribe to your own ezine and monitor the boxes to see if your ezine is making it through their filters.For futrher tips I recommend the following resources:"Avoid the Spam Filter Trap" http://assurance.Sys.Com/f/avoid-spam-filter-trap.Pdf"List of Filtering Trigger Words" http://www.Iprofitsystems.Com/articles/spamfilters.Html"20 Ways Opt in Emailers can Outsmart Spam Filters" http://www.Wilsonweb.Com/wmt8/spamfilter-avoidance.HtmNice list of trigger words here: http://www.Sv-cs.Spam.HtmlAs you can see, publishing an ezine and getting it to your subscribers is no longer an not hard task. One practice that has been adopted by some publishers is to send a follow-up email after your ezine has gone out, stating that it has been sent, including a url where your subscribers can go to read the issue online. I do this and every week that link rgeisters 50 to 100 clicks, so obviously a lot of human being aren't getting it the first time.There's also a new service called Habeas.Com which is a whitelisting tool.
For a large sum of cash they'll give you a line of code to add to your email headers which guarantees your message will pass through the fitlers. They have special relatoinships with ISP's and mail filters that recognize the header labeling you a "good guy." It's not inexpensive. Visit their Internet site for more info on how it works at http://habeas.ComThere's no way to beat filtering, but by being informed and knowing what you're up against and how to improve, you'll stand a much better chance of getting your ezine where it needs to be. And that's why you started publishing in the 1st place, isn't it?